Quick Answer
Modular DC charging lets operators align installed power with current demand while preserving a path to expansion. MIDA’s published advertising-screen charging range covers 60, 90, 120, 180, and 240kW configurations, with 150–1000V DC output and modular power architecture described for the range. Relevant descriptions specify up to 250A per gun on applicable models, while 240kW configurations can use multi-gun distribution with a combined current figure reported in the product data. This makes the range suitable for commercial malls, public hubs, fleet depots, and media-supported charging sites. However, power allocation, connector current, efficiency, and OCPP 2.0.1 availability vary by model. Buyers should select a specific configuration only after reviewing the final electrical and certification datasheet.
Key Takeaways
- Use 60–120kW where dwell time and grid capacity are moderate.
- Use 180–240kW when turnover or multi-vehicle demand justifies higher capacity.
- Confirm whether the quoted rating is cabinet power, module power, or delivered DC power.
- Treat advertising-screen, cabinet, connector, and network specifications as separate procurement items.
- Plan expansion around the transformer, switchgear, cable routes, and backend—not only the charger cabinet.

The Case for a Scalable Power Platform
Avoid Both Underbuilding and Overbuilding
Underbuilding creates queues and poor user experience. Overbuilding ties up capital and may leave expensive power electronics underused. A modular platform gives the operator a more measured path: deploy a suitable initial power level, monitor utilization, and add capacity when demand is proven and the upstream electrical system is ready.
MIDA’s 60kW–240kW advertising-screen DC station is relevant for retail and commercial sites that want both charging revenue and a media surface. The published range also includes a 120kW/180kW dual-CCS2 station with a digital display and a 60kW dual-gun ISO 15118-ready station. These references should be treated as product-family examples, not as proof that every configuration has identical specifications.
What Modular Means in a Procurement Document
A robust specification should identify module size, quantity, redundancy, service procedure, maximum cabinet power, maximum simultaneous output, and upgrade constraints. It should also state whether a module can be replaced without removing the full cabinet from service. If these details are absent, the buyer should request them before signing a purchase order.
Power-Class Comparison
| Power class | Suitable operating context | Questions to confirm |
|---|---|---|
| 60kW | Retail, workplace, hotel, destination, smaller fleet | Single/dual gun, grid limit, load sharing |
| 90–120kW | Public hub, mixed commercial site, medium fleet | Number of modules and maximum current |
| 180kW | Higher-turnover public site and fleet depot | Cooling, connector configuration, simultaneous output |
| 240kW | Multi-vehicle public hub or larger fleet | N+1 architecture, combined current, cabinet protection |
Screen, Hardware, and Digital Operations
Advertising as a Site-Level Revenue Layer
An advertising screen can create value beyond charging fees, but it also introduces requirements for brightness, enclosure protection, network management, content governance, and maintenance. The charging business case should therefore separate energy revenue from media revenue. If advertising is not part of the operator’s model, a standard cabinet may provide a simpler lifecycle.
Network Compatibility
Published MIDA data identifies OCPP 1.6J and OCPP 2.0.1 support or optional availability across relevant configurations, along with cellular, Wi-Fi, Ethernet, and local interfaces on specified models. The exact protocol and communications package should be listed in the order confirmation because optional features are not universal across all power ratings.
Seven FAQs
- Can a 60kW cabinet later become 240kW? Only if the cabinet, power modules, switchgear, cooling, and grid connection are designed for that expansion.
- Does a 240kW rating mean 240kW per gun? No. The rating may describe total cabinet output; confirm allocation in the datasheet.
- What is the value of a modular charger? It can support staged deployment, serviceability, and capacity planning.
- Are all models dual-gun? The published range includes single- and dual-gun configurations; confirm the selected SKU.
- Is the advertising screen required for public charging? No. It is a commercial feature for sites that want an additional media channel.
- What protection is reported for the screen range? Published descriptions report IP55/IK10 for the cabinet and a separate screen enclosure rating; verify the exact model.
- What is the most important expansion constraint? The upstream electrical system is usually more restrictive than the cabinet footprint.
Post time: Sep-01-2026


