The “Build it and they will come” strategy no longer works. Successful operators now use software to overlay EV registration maps with current grid capacity maps. A prime location is often found at the intersection of a highway exit and a high-traffic retail corridor.

Furthermore, secondary factors like lighting, security, and the availability of weather-protected canopies significantly impact “Repeat Usage” rates. A site that feels safe and offers coffee or Wi-Fi will always outperform a lonely charger in a dark parking corner.

Key Takeaways

• Traffic Patterns: Focus on average daily traffic (ADT) counts and “exit-to-charger” distance.
• Power-to-Dwell Match: Align charger speed with the natural dwell time of the location.
• EV Density: Map local EV registration data to ensure a solid local customer base.

FAQ

Q: Is it better to have one ultra-fast charger or two medium chargers?
A: Two medium chargers (e.g., 2 x 60kW) often generate more revenue by serving two customers simultaneously, especially in retail settings.

Q: How important is signage?
A: Critical. Both physical roadside signs and digital visibility on apps like Google Maps and PlugShare are mandatory for traffic.