Key Takeaways

• Dual Revenue Streams: Earn from kWh sales and digital ad impressions simultaneously.
• Shortened ROI: Advertising revenue offsets CAPEX faster than charging fees alone.
• Data-Driven Ads: Use charging session data to display contextually relevant advertisements.

The economic model for EV charging is evolving. While traditional DC chargers rely solely on charging margins, ad-integrated units tap into the booming DOOH market. A 55-inch or 65-inch 4K high-brightness screen attached to a 120kW DC charger offers premium visibility. For site owners like shopping malls and gas stations, this means the charger pays for itself even if EV adoption in the local area is still scaling.

The technical key is the integration of a robust Content Management System (CMS) that allows for remote ad scheduling and real-time performance tracking, ensuring transparency for advertisers.

FAQ

Q: How much extra revenue can an advertising screen generate?
A: It depends on traffic, but ad revenue can often equal or exceed charging revenue in high-density areas.

Q: Does the screen consume a lot of power?
A: Modern LED screens are energy-efficient, typically consuming less than 1% of the total station power.

Q: Can I manage ads remotely?
A: Yes, professional units include 4G/5G/Wi-Fi connectivity for remote CMS management.

Q: Who typically buys the ad space?
A: Local businesses, FMCG brands, and the site owner’s own promotional departments.

Q: Is the screen visible in direct sunlight?
A: Yes, MIDA units use 2000-2500 nits high-brightness panels for full daylight visibility.

Q: What is the typical screen size?
A: The industry standard for integrated chargers is 55 inches to 65 inches.

Q: Does the screen affect the charger’s IP rating?
A: No, the screen is typically housed in a dedicated IP65-rated enclosure for full outdoor protection.