Key Takeaways

• Remote Orchestration: Update content across your entire network instantly.
• Detailed Analytics: Provide advertisers with proof-of-play and engagement metrics.
• Scalability: Choose a platform that can grow from one site to one thousand.

Operating an ad network requires reliable software. The CMS must handle large video files efficiently and support “Offline Playback,” so the screen continues to show content even if the internet connection is temporarily lost. MIDA’s systems are designed to be compatible with industry-leading DOOH platforms like Broadsign and Vistar Media.

This allows site owners to “Plug and Play” into global ad exchanges, automatically filling their screen time with paid ads without having to manually find advertisers. Security is also paramount; the CMS should include hardware-level security to prevent “defacing” of the digital billboard.

FAQ

Q: What is a CMS?
A: A Content Management System is the software used to manage and schedule digital content.

Q: Does the CMS cost extra?
A: Usually, there is a monthly subscription fee for professional cloud-based CMS platforms.

Q: Can I use my own CMS?
A: Yes, if the hardware supports standard Android or Windows-based media players.

Q: What happens if the internet goes down?
A: The unit will continue playing the locally cached content until the connection is restored.

Q: How do I know if an ad actually played?
A: The CMS generates “Proof of Play” reports that can be shared with advertisers.

Q: Can I schedule different ads for different times of day?
A: Yes, you can target commuters in the morning and shoppers in the evening.

Q: Is the CMS secure from hackers?
A: Professional systems use SSL/TLS encryption and firewall protection.