Key Takeaways

• Enhanced UX: Move beyond “plug-and-wait” to an interactive service model.
• Brand Loyalty: Users prefer hubs that provide useful info and entertainment.
• Community Hub: Use the screen to share local events and community news.

Engagement is the key to retention in the competitive EVSE market. A MIDA DC station with a 65-inch display can serve as a communication hub. Beyond advertising, these screens can provide vital safety information, local navigation, and even live video assistance. By integrating a camera and microphone, the screen can facilitate “one-touch” customer support.

This human-centric approach to high-power charging makes the technology feel more accessible and reliable, which is crucial for encouraging wider EV adoption among non-technical users.

FAQ

Q: How do screens improve engagement?
A: They provide visual feedback, entertainment, and useful local information.

Q: Can the screen show live TV?
A: Yes, many CMS systems support live streaming for sports or news.

Q: Is there a sound option?
A: Yes, integrated waterproof speakers provide audio to accompany the video content.

Q: Can I turn off the sound at night?
A: Yes, the CMS allows for scheduled volume control to comply with local noise ordinances.

Q: Do users actually watch the screens?
A: Engagement data shows that over 80% of users look at the screen multiple times during a session.

Q: Can the screen help with charger usage?
A: Yes, it can display step-by-step video tutorials for new EV owners.

Q: Is the screen interface customizable?
A: Fully. The GUI (Graphical User Interface) can be branded to match the hub operator’s identity.